The story of Mist8 All-Purpose spray starts in the small town of Westerville, Ohio. Tom Schultz, dubbed by those who are close to him as “a real-life Mr. Clean”, has spent over 30 years in the commercial and residential cleaning industry initially as a worker, progressing to executive and then owner.
“I was sick of needing to carry so many different cleaning bottles with me on the job,” he says,“and so were all of my co-workers.” When he was promoted to executive status, he decided to look for an all-purpose cleaning spray to cut down on the hefty supply load. “We looked into a few brands that were out there, but none of them were great. Some would be great on windows, but not so good for floors. Others would be great on ceramics but too strong to use on stainless steel without damaging it.” And so, he decided to try making his own product.
“The phrase ‘bit off more than I could chew’ was an understatement. I had no background in chemical engineering or creating my own product. It was a nightmare, but I really wanted this product to exist, it was a labour of love for me.”
Initially a one-man operation, Schultz had to hire an engineer firm to make the product, and then a lawyer to help with patents and trademarks. He also needed a team to help with all sorts of small tasks. The first person to join this team was his police officer son, Harold Schultz.
“It took over 8 years from start to finish, and there were so many bumps along the way. We kept running out of money and finding new investors became tougher and tougher. Finding the perfect formulation that would clean everything was almost impossible. I know now why there isn’t any true all-purpose competition now.”
Eventually both father and son left their full-time careers to focus exclusively on Mist8. “We knew we had something great,” Tom’s son Harold says. “Everyone who tried it was freaking out about how good it was. We just needed to get it out there.”
Mist8 Inc. got their first major distribution deal in mid-2010, and several more deals are currently being negotiated. Their sole product, Mist8 All-Purpose Spray, is a godsend to both those in the cleaning industry and those who just want a cleaner home with less hassle. In addition to being great at literally all common household tasks, it’s extremely affordable and environmentally friendly and non-toxic.
“We really feel like the sky is the limit right now. Things have blown up for us in the past 6 months and all this hard work is finally about to pay off. We’re all ecstatic now, we wake up every day and we can’t wait to go to work and get Mist8 out there!”
-Written by Mist8 Publicist Audrey Lang