Why Google Loves Content
Google loves good quality content because it’s how you communicate with your visitors.
According to Google, quality content does the following:
- Brings visitors back
- Brings in new visitors
- Creates word of mouth buzz
So publish useful content around targeted keywords and keep updating it!
Why Longer Blogs are Better
The latest SEO research shows that longer blogs get better results. Google ranks longer blogs (1500-2000 words) higher than shorter blogs (500 words) − and audiences enjoy the in-depth comprehensive content. Of course, it has to be quality content. Nobody wants to read 2000 words of fluff. But they DO want to be educated. Some people from Rankd, SEO New Zealand, still argues that you can rank with short posts as well.
Several SEO bloggers have recently conducted research about the effect of word count on SERPs. Let’s take a look at what they found:
- On quicksprout.com, Neil Patel saw a 1,122 percent growth when he increased word count in his posts to over 2,000 words.
- After analyzing top 10 Google search results for more than 20,000 words, SerpIQ found that content length had a direct correlation to search engine result ranking.
SerpIQ also noticed that Google doesn’t like long copy because it thinks it may be more valuable-it really is more valuable. In fact, the average word count in the most liked posts was 2416 to 2494 words:
Even social media prefers longer content!
Quick Sprout separated 327 of their posts into two categories: >1500 words and <1500 words. Posts with over 1500 words received 22.6 more Facebook likes and 68.1 percent more Tweets than those with fewer than 1,500 words.
The Co-Schedule Blog also did an experiment to find out whether more words means more searches. The author chose six keywords that a content marketer might use to increase inbound traffic and measured the top 10 search results. Next, he charted the:
- Number of words
- Page authority score
- Domain authority score
- Total number of back links
On average, long-form content ranked higher than shorter pages. The pages in the top 5 had an average of 2000 words per page.
Google makes the assumption that longer pages equal more quality. People like in-depth info and they will choose it over short 500-word articles. But if it isn’t good, they won’t be coming back. And you want them to come back!
So make sure you publish quality content centred on high-value keywords for your business. That means you need to choose topics that lend themselves to 1500+ words. You never want to force.